Extending an invitation to taste their wines and enjoy a unique #BolandCountry experience at Cape Wine 2015, Boland Cellar launched their “Welcome to #BolandCountry” campaign today. Starting from the moment visitors set foot at Cape Town International Airport, Boland Cellar will be welcoming them with a #BolandCountry Survival Pack and share valuable tips via Twitter for visitors to make the most of their visit to Cape Wine, the most successful international wine trade show in the southern hemisphere, held at the Cape Town International Convention Centre from 15 – 17 September.
“We would like to encourage international and local trade and media to make use of our innovative micro-site www.bolandcountry.co.za to register their flight numbers so we can welcome them at the airport with a #BolandCountry Survival Pack” says Sales and Marketing Manager, Maraleze Knoetze. The campaign is aimed to convey tips and tools to make visitors’ stay memorable and fun and to encourage them to taste the Boland range of wines at the show and experience what makes the Paarl wine region so unique.
Families who joined hands to build a dynamic and award-winning wine cellar established Boland Cellar in 1941. Working in close collaboration with primary grape growers situated in five different climatic regions in the Paarl area, their viticulturist and wine making team is able to craft top quality wines that are popular the world over. Their awards history stands testimony to their ability to consistently create class-leading products since the founding of the cellar almost 75 years ago.
Boland Cellar – Pioneers Of Collaboration.